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ScrapBook. IPA

Branding, Packaging

Brief: To create a craft beer where we were assigned a shape - square/ circle/ triangle. Using this as a starting point which will ultimately inform and inspire my outcome. As my shape was square, I want to create a Polaroid theme based craft beer, I wanted to link my concept with how people associate have with drinking as a good time similar to the purpose of capturing Polaroid. I wanted the style to be nostalgic yet refreshing as I feel like with the demographic of people who buy craft beer would find it amusing to experience the nostalgia with taking numerous polaroids. 

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