Exhibition Branding, Interactive poster, Stop animation

Brief: Promote the exhibition ‘Play Full’ by creating a visual identity and a tone of voice to encourage being ‘Play Full’.Then, apply this to:  Poster/merchandise to promote the ‘Play Full’ exhibition you are tasked to express the notion of ‘Play Full’ across a range of marketing materials.

The aim of these materials is to encourage others to embrace being ‘Play Full’; to encourage them to visit the exhibition, and to interpret your own notion of ‘Play’. In this project, I decided to reuse Pickles to rebrand the exhibition, to express the inner child that you aren't allowed to play with your food and have a silly approach to it to get people involved and reusing food to get creative.