Branding, Advertising, Packaging

The focus of the project is to question and explore the concept of masculinity, specifically in relation to the societal norms surrounding men wearing makeup. Through research it has been presented that makeup is not typically seen as a masculine product, and that many men do not feel comfortable wearing it because it is considered a feminine product.

 

The goal of the project is to use masculine presenting men as icons to help normalise the idea of men wearing makeup and to encourage men to feel more comfortable with themselves. Focusing on what is portrayed as masculine to link in the common masculine interests such as sports of potentially wearing makeup to normalize the stigma behind it being a feminine product