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The brief was to create a brand identity

for a new product service or organisation

that has been inspired by a rare or unique


Burnin’ Bev is a prebiotic drink infused with

Pink Tiger chilli for adventurous 25-34-year-

olds, in response to the rising incidence of

cardiovascular issues in younger adults.

The Pink Tiger chilli is a hybrid developed in

Italy, which is a cross between Bhut Jolokia

and Pimenta de Neyde. This beautiful

chilli starts off with a dark purple hue and

eventually turns creamy with purple stripes


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